About

An operator turned investor.

austin rief headshot.png

I grew up in Baltimore, Maryland, and got hooked on the business world in high school. In 2014 I headed to the University of Michigan’s Ross School of Business to study finance, expecting a straight line into Wall Street.

That line bent. As a sophomore I met Alex Lieberman, who was writing a scrappy business newsletter for friends who found the financial press dry and dense. I was one of the first few hundred readers, saw what it could become, and joined him to build it. In 2015 we launched Morning Brew as a daily email, with me as co-founder and COO.

We grew it the unglamorous way. Campus ambassadors, relentless word of mouth, and an obsession with every dollar. By 2017 we had raised a $750K seed round; by 2018 we had crossed a million subscribers and I landed on the Forbes 30 Under 30 list. In 2020, Insider Inc. acquired a majority stake in a deal that valued the company at $75 million.

“Take the left side of the Wall Street Journal and make it more engaging. That was always the idea.”

I took over as CEO in 2021 and we kept building: 4 million subscribers and $50 million in revenue by 2022, a daily news podcast in 2023, and 5 million subscribers by 2024. In 2025, Axel Springer fully acquired Morning Brew and I moved into the role of Executive Chairman.

These days I write about building media, the craft of newsletters, and what it looks like to go from operator to investor. I invest through Austin Rief Ventures and in Oceans Talent, a platform for building global teams. This site is where I think out loud.

I also keep profiles on Medium, about.me, Blogger, Tumblr, Issuu, Behance, SlideShare and Linktree, and my site is listed on Personal Websites.

Read the full story across the years on the timeline.

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