Five Years Ago This Week, Everything Changed

October 15, 2025

It is hard to believe that five years ago this week, the news broke about our partnership with Business Insider’s parent company.

Seeing that headline pop up on my feed brings back a flood of memories.

Time really does fly.

For Alex (my co-founder) and me, that moment was surreal.

It was the culmination of years of grinding away, building Morning Brew from a simple idea into a newsletter that millions of people rely on.

This deal was not just an acquisition; it was a massive vote of confidence in our vision to make business news more engaging and accessible for our generation.

Looking back, that partnership was a pivotal moment that supercharged our growth and allowed us to build so much more than we ever imagined.

I am incredibly proud of what our team has accomplished since then.

A huge thank you to everyone who has been a part of this journey with us.

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