Business media is one of the least saturated media markets currently. People say it's too crowded but I think they are wrong.
Business Media Is Wide Open
Thought Exercise
Here's a simple question: You're a founder doing a press circuit for your company. What are the top 5 media properties you'd want to be interviewed on?
If you're struggling to come up with five names, that tells you something. The space isn't as packed as people claim. When you're thinking about media opportunities, whether it's for your own venture or considering a major deal, the landscape matters.
The Reality
Most people assume every niche is oversaturated. But when you actually sit down and try to list the top business media properties, the list gets thin fast. That's opportunity.
This is especially true if you're building something and need to get the word out. Knowing where the gaps are can help you pitch yourself effectively and stand out.
Final Thoughts
Business media has more room than people think. The "too crowded" narrative doesn't hold up when you actually try to name the major players.
If you're a founder or creator looking for exposure, this could be your opening. The competition isn't as fierce as conventional wisdom suggests.
Try the exercise yourself and see what you come up with.